Museums in a digital world: exhibition trailers

Read and watch Kingston public history PhD student Claire Hayward’s great blog on how museums are using digital technology to entice visitors to their exhibitions by creating informative, innovative and witty film trailers to promote them. We hope you read the blog, enjoy the films and visit the exhibitions!

exploring public histories

When I go to the cinema, I sometimes enjoy the trailers and film previews as much as the actual film being shown (and sometimes more – though last time that was entirely the fault of The Imitation Game. Still angry – see Alex von Tunzelmann’s piece). We’re used to seeing film and TV trailers, even trailers for trailers, but my favourite new development in trailer world is their use by museums.

Museums are starting to embrace our digital world, and some of those with the resources and funding to do so are creating incredible trailers for exhibitions. They bring a new element of entertainment to visiting exhibitions, and an element of expectation. While I’d hope entertainment has long been a significant aspect of visiting museums and their exhibitions, trailers provide a different kind of approach that gives style to substance and gives the objects or narratives at the centre of the…

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